The PowerPost is a reel stand and multifunction post. A quick and convenient installation allows for ease of changing temporary fence direction, creating a gate in a paddock, or hanging reels where no anchoring wire exists. Create paddocks where no fence of any kind exists. It can be used as a portable anchor post, portable corner post, and a portable reel stand. Its uniqueness is found in the built-in driver which allows the post to be driven into the ground, including hard dry ground, or frozen ground with no need for additional tools. The built-in pounder also extracts the post out of the ground with the same ease.